Desafio Online https://periodicos.ufms.br/index.php/deson <p>The <strong>Revista Desafio Online</strong> (Challenge Online Journal) is a quarterly, open-access publication edited by the School of Administration and Business at the Federal University of Mato Grosso do Sul (UFMS).</p> <p>Its mission is to be a source of research and knowledge dissemination for the academic and managerial communities in the fields of <strong>Administration, Accounting, and Economics</strong>.</p> <p>The journal publishes <strong>original and unpublished works</strong>. It <strong>does not charge authors</strong> any fees for article submission or processing (APCs - Article Processing Charges).</p> <p>All articles published in this journal can also be found in:</p> <ul> <li class="show"> <p>SPELL – Scientific Periodicals Electronic Library</p> </li> <li class="show"> <p>Google Scholar</p> </li> <li class="show"> <p>Latindex</p> </li> <li class="show"> <p>Portal de Periódicos CAPES/MEC</p> </li> <li class="show"> <p>Dialnet</p> </li> </ul> pt-BR <p><strong>POLÍTICA DE DIREITOS AUTORAIS E CONFLITO DE INTERESSES</strong></p> <p>A Revista Desafio Online (DOn) baseia suas políticas éticas e normas nas diretrizes apresentadas pelo <em>Comimittee on Publication Ethics – COPE </em>(<a href="https://publicationethics.org/">https://publicationethics.org/</a>), em razão de seu compromisso com a qualidade editorial e ética científica.</p> <p><strong>Dever dos editores e equipe editorial:</strong></p> <ul> <li class="show">Decidir quais serão os artigos avaliados, baseados em sua qualidade, relevância acadêmica, conteúdo e adequação às diretrizes de submissão, sem discriminar, nenhum autor, por gênero, sexo, raça, orientação sexual, pensamento político, afiliação institucional, religião, naturalidade, nacionalidade, identidade étnico-cultural, ou outra forma de distinção social.</li> <li class="show">Decidir e se responsabilizar pelos trabalhos que serão publicados (editor-chefe) seguindo as normas da política editorial, bem como os requisitos legais em vigor, no que se refere ao plágio, violação de direitos autorais e difamação.</li> <li class="show">Não divulgar dados dos trabalhos além dos autores, pareceristas e membros do conselho editorial, zelando pela confidencialidade das informações.</li> <li class="show">Não utilizar, ou se apropriar, do conteúdo original dos trabalhos submetidos, ainda não publicados.</li> <li class="show">Não acompanhar o processo editorial do artigo em caso de existência de conflitos de interesses.</li> <li class="show">Garantir que as submissões passem pelo processo de revisão duplo-cega (<em>double-blind), </em>sendo avaliado por, no mínimo, dois pareceristas.</li> <li class="show">Atender aos princípios de boas práticas e transparência, averiguando condutas contrárias a estes, apresentando providências adequadas.</li> </ul> <p><strong>Dever dos pareceristas</strong> <strong><em>ad hoc</em></strong>:</p> <ul> <li class="show">Auxiliar o corpo editorial, e os autores, no que tange a escolha das decisões editoriais, realizando a revisão sem qualquer tipo de distinção política, cultural, ou social, dos autores.</li> <li class="show">Cumprir o prazo de resposta e data limite da avaliação, comunicando os editores nos casos de impossibilidade de realizar o trabalho.</li> <li class="show">Abster-se de realizar a avaliação quando pouco capacitados ou não aptos, sobre o conteúdo do artigo. O declínio também deve ocorrer, na existência de qualquer conflito de interesses existente, por parte do avaliador.</li> <li class="show">Respeitar o sigilo dos arquivos recebidos, sem que sejam divulgados, expostos ou conversados os conteúdos dos artigos, sem a permissão do editor-chefe, existindo a necessidade. O conteúdo dos trabalhos não deve ser utilizado para benefício próprio.</li> <li class="show">Seguir os critérios de avaliação estipulados nas diretrizes, recomendando ajustes e melhorias, sem nunca realizar críticas ou ataques pessoais aos autores.</li> <li class="show">Indicar referências de materiais adicionais que sejam pertinentes ao tema.</li> <li class="show">Comunicar, aos editores, a existência de publicações anteriores, do mesmo trabalho.</li> <li class="show">Os revisores serão incluídos na lista de pareceristas da Revista Desafio Online (DOn). Havendo a solicitação, eles podem receber uma Declaração de Avaliação formal, do Editor-Chefe. Para isso devem informar o nome completo e CPF, por e-mail.</li> </ul> <p><strong>Dever dos autores:</strong></p> <ul> <li class="show">Apresentar relatos precisos das submissões, com detalhes e referências necessárias à replicação, por terceiros. Dados implícitos devem ser precisamente apresentados, no artigo. Afirmações propositalmente incorretas, ou deturpadas, são tidas como má conduta ética, sendo inadmissíveis.</li> <li class="show">Responsabilizar-se pela elaboração do material submetido, devendo o mesmo ser original, resguardando a autenticidade do conteúdo.</li> <li class="show">Informar, através de citações adequadas, fontes de ideias e informações derivadas de outros trabalhos, evidenciando-as nas referências. A apropriação indevida de informações e trechos de trabalhos anteriormente publicados, sem a citação da fonte, se caracteriza como plágio e, nesses casos, o periódico se reserva o direito de rejeitar o trabalho, considerando tal prática antiética e inadmissível.</li> <li class="show">Não submeter trabalhos que possuam, de forma substancial, a mesma investigação, para outros periódicos, ou mesmo que já tenha sido, anteriormente, publicado. Trabalhos publicados, anteriormente, em congressos serão aceitos para publicação apenas em caso de parcerias <em>Fast Track </em>com o evento. Artigos derivados de trabalhos de conclusão de curso, dissertações ou teses serão aceitos apenas mediante a inexistência de publicações em outros periódicos ou eventos, devendo, o autor principal, se responsabilizar pela indicação de outras autorias. A Revista Desafio Online respeita o prazo de 12 meses entre publicações de um mesmo autor.</li> <li class="show">Atribuir a autoria do trabalho apenas àqueles que fizeram contribuições significativas em sua elaboração, sendo estes indicados como coautores, pelo autor principal, se responsabilizando, integralmente, pelo conteúdo. O autor principal deve fornecer os contatos de e-mails dos envolvidos, e certificar-se de que todos aprovaram a versão final do trabalho, consentindo com sua submissão.</li> <li class="show">Declarar qualquer forma existente de conflitos de interesses, bem como apresentar toda e qualquer fonte de auxílio financeiro existente.</li> <li class="show">Colaborar, com os editores, quanto à correção e atualização do seu artigo, através de erratas, ao identificar erros ou informações imprecisa que seja relevante na publicação.</li> <li class="show">Atentar às decisões editoriais, e ao processo de avaliação e revisão, atendendo, o mais rápido possível, as requisições, mantendo seus dados cadastrados atualizados. Pede-se que as adequações sejam realizadas em até 30 dias, considerando o reenvio dos trabalhos.</li> <li class="show">Disponibilizar, caso solicitado, os dados brutos da pesquisa, juntamente com o artigo, para revisão editorial. Os dados utilizados devem se manter acessíveis por, pelo menos, 10 anos após a publicação, considerando a proteção da confidencialidade dos autores, bem como os direitos jurídicos relacionados aos dados.</li> </ul> <p><strong>Arquivamento</strong></p> <p>A Revista Desafio Online utiliza o sistema LOCKSS. Este é um software livre desenvolvido pela Biblioteca da Universidade de Stanford, que permite preservar revistas online escolhidas ao sondar as páginas das mesmas por conteúdo recém publicado e arquivando-o. Cada arquivo é continuamente validado contra cópias de outras bibliotecas. Caso o conteúdo esteja corrompido ou perdido, as cópias são usadas para restauração.</p> <p><strong>ÉTICA E ANTIPLÁGIO</strong></p> <p>Os trabalhos submetidos à Revista Desafio Online (DOn) passarão por software detector de plágio (CopySpider), a qualquer momento, durante o processo editorial. <strong>Trabalhos que apresentem mais de 5% de similaridade com outras publicações não serão aceitos</strong>, de modo que tais submissões podem ser rejeitadas a qualquer momento, no processo editorial.</p> <p>Os autores transferem todos os direitos autorais do artigo para a Revista Desafio Online. Qualquer reprodução, total ou parcial, em meios impressos ou eletrônicos, deverá ser solicitada por meio de&nbsp; autorização. A reprodução, caso autorizada, fará constar o competente registro e agradecimento à Revista.</p> <p>Todos os artigos publicados, <em>online </em>e de livre acesso aos leitores, tem licença Creative Commons, de atribuição, uso não comercial e compartilhamento por ela.</p> <p><img src="/public/site/images/danilomarroni/cc-icon.png"><br>As obras deste site estão licenciadas sob uma Licença <a href="http://creativecommons.org/licenses/by-nc-sa/3.0/br/deed.pt_BR">Creative Commons Atribuição-NãoComercial-CompartilhaIgual 3.0 Brasil</a></p> <p><strong>&nbsp;</strong></p> <p><strong>PUBLICAÇÕES DA EQUIPE EDITORIAL</strong></p> <p>Não é permitida a submissão de trabalhos pelo editor-chefe e coeditores do periódico, garantindo a imparcialidade no processo editorial.</p> desafioonline@ufms.br (Wilson Ravelli Elizeu Maciel) desafioonline@ufms.br (Wilson Ravelli Elizeu Maciel) Thu, 18 Sep 2025 22:34:14 +0000 OJS 3.1.2.1 http://blogs.law.harvard.edu/tech/rss 60 Sumário e Expediente https://periodicos.ufms.br/index.php/deson/article/view/24208 <p>Sumário e Expediente</p> Wilson Ravellli Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/24208 Thu, 18 Sep 2025 22:31:49 +0000 FINANCIAL ANALYSIS OF TAX COSTS AND PROFITABILITY IN PUBLIC UTILITY COMPANIES LISTED ON B3 https://periodicos.ufms.br/index.php/deson/article/view/19524 <p>Brazil is a fiscal state, that is, the majority of revenue comes from the collection of taxes, which impact the profitability and financial performance of companies. In this sense, this article aimed to carry out a financial analysis of tax costs and profitability in companies in the public utility sector listed on B3 during the period from 2019 to 2021. To achieve the proposed objective, descriptive research with a quantitative approach was carried out. , whose data were collected through documentary analysis, specifically accounting statements published by the companies investigated. 76 companies in the public utility sector were identified, reaching the final sample of 51 companies, since 25 companies were excluded from the analysis because they had not published statements in the entire period. The main results indicate that in the electricity segment, profitability and tax burden present results that are in line between the years 2019 and 2020 because, while there was a decrease in the tax burden, there was an increase in profitability. On the other hand, in the water and sanitation segment, profitability and tax burden showed converging rates between 2019 and 2020, with a decrease in the profitability index and also a decrease in the tax burden index.&nbsp; In the gas segment, opposite results were identified between profitability and the tax burden obtained, since, between 2019 and 2020, there was an increase in the tax burden and a decrease in profitability.</p> Lime Branco de Paiva Pessoa, Higo Inaldo da Silva, Célio Beserra de Sá, Ana Rosa Gomes Cunha Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/19524 Fri, 02 May 2025 19:34:24 +0000 OMBUDSMAN'S OFFICE SPECIALIZED IN AFFIRMATIVE ACTIONS: INSTITUTIONAL INNOVATION IN THE CONTEXT OF A PUBLIC UNIVERSITY https://periodicos.ufms.br/index.php/deson/article/view/19725 <p>This article seeks to understand, based on the unique experience of the Federal University of Juiz de Fora, the role that can be played by an ombudsman specialized in affirmative actions in contemporary brazilian public universities. To this end, a study was carried out through interviews and documentary research. The results suggest that the institutional configuration, purposes and routines of the ombudsman's office are being placed at the service of delicate, identity-based demands, heightened by the imbalance of social and organizational forces. It appears that the role to be played by the specialized ombudsman is that of a concrete and symbolic safeguard in combating conduct adverse to diversity at the university.</p> Kátia dos Reis Gomes, Nathália Couto de Freitas, Virgílio Cézar da Silva e Oliveira Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/19725 Fri, 02 May 2025 19:35:24 +0000 BRAZILIAN COFFEE CULTURE: INTELLECTUAL PROPERTY AS A FORM OF INNOVATION https://periodicos.ufms.br/index.php/deson/article/view/19995 <p>Intellectual Property (IP) in Brazil is governed by the National Institute of Industrial Property (INPI), which regulates the conditions for registrations, including patents and Geographical Indications (GIs), which are considered legal institutes. The technological evolution present in agribusiness encourages constant evolution with a tendency to promote innovation, which needs to be protected, justifying the relevance of the rules governing patents and registrations, such as GIs. In this context, the aim of the study is to verify the importance of Intellectual Property in increasing innovation in Brazilian agribusiness. To this end, the relationship between patents and GIs and innovation was established by measuring GI registrations in the coffee chain. The results show that IP stands out in agribusiness due to the role of innovation in the sector's results, whether in production or in the valorization of products and services. Patents and GIs have proven to be strongly linked to innovation, as they promote its protection and prevent opportunistic actions, seeking solutions to meet the demands of Brazil's dynamic agribusiness scenario. The dynamism and innovation of national coffee growing aim to meet the dynamics of competition in agro-industrial markets and are among the emerging themes in agribusiness.</p> Silvia Cristina Vieira Gomes, Adriana Carvalho Pinto Vieira, Ana Elisa Bressan Smith Lourenzani; Cristiane Hengler Corrêa Bernardo Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/19995 Fri, 02 May 2025 19:36:14 +0000 INNOVATION AND PRODUCTIVITY IN MICRO AND SMALL COMPANIES IN THE STATE OF RIO GRANDE DO SUL: A FIELD RESEARCH https://periodicos.ufms.br/index.php/deson/article/view/20024 <p>Micro and small enterprises (MSEs) stand out and play a significant role in the economy, and the Brazilian Micro and Small Business Support Service (SEBRAE) supports these organizations through the Local Innovation Agents Program (ALI). The general objective of this research was to analyze the results related to the application of the ALI Radar tool and productivity indicators in a set of 101 MSEs located in the state of Rio Grande do Sul, which were assisted during Cycle 1 of the ALI Program. The methodology used in this study was based on field activities and data collection carried out by a group of seven Local Innovation Agents who worked with MSEs. Regarding the application of the ALI Radar tool with the surveyed MSEs, it was found that there was an overall positive variation of 24.69%, considering all dimensions of the tool. Regarding the productivity indicator, when analyzing the total sum of initial and final productivity values ​​of the companies, there was an overall increase of 34.16%. This research identified components with the potential to strengthen the position of MSEs in their markets, enabling new business opportunities.</p> Rafael Mozart Silva Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/20024 Fri, 02 May 2025 19:37:29 +0000 SOCIAL INNOVATION AND APPRECIATIVE INQUIRY AS TRANSFORMATIONAL APPROACHES TO SUSTAINABILITY https://periodicos.ufms.br/index.php/deson/article/view/20177 <p>This essay aims to bring contributions from the relational connections established between Social Innovation (SI) and Appreciative Inquiry (AI) applied to the field of studies linked to transitions to sustainability, from a transformational perspective. The analysis discusses both constructs as approaches capable of responding to emerging (and urgent) needs in the face of major societal and environmental issues, some of which are disruptive in nature. Transitions to sustainability have been recognized primarily as a social challenge, while IS and AI have been outlined with their common and relational strategies associated with the development of so-called transition experiments. The foundation is centered on the production of knowledge and the development of practices aligned with the transformations required in the struggle for sustainability. In this context, Higher Education Institutions were considered transformational entities open to experiments and assumptions of relational thinking linked to collaborative and inclusive designs. Finally, the framework resulting from the references used is presented, which express the contributions made to the field of studying transitions to sustainability based on works that analyzed IS and AI as the central axes of the theme discussed in this essay, from a transformational perspective.</p> REZILDA RODRIGUES OLIVEIRA, CATIA WANDERLEY LUBAMBO Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/20177 Fri, 02 May 2025 19:38:44 +0000 ESG PRACTICES IN AGRICULTURAL COOPERATIVES: A PATH TO SUSTAINABLE DEVELOPMENT https://periodicos.ufms.br/index.php/deson/article/view/20217 <p>Although ESG principles are inherently linked to the DNA of cooperativism, initiatives to strengthen their application have intensified in recent years. In light of this, the objective of this article was to map the current landscape of ESG practice adoption by agro-industrial cooperatives. This is a descriptive research study with a qualitative approach, with data collection conducted through documentary research and structured questionnaires, utilizing content analysis as the technique. The results indicate that ESG principles are well publicized within cooperatives, even though some are still in the initial stages of adoption. They also show that cooperatives are striving to integrate ESG principles into their business operations, as efforts are being made to strengthen ESG pillars. However, cooperatives are not homogeneous in their adoption. The contribution of this article lies in the study of the adoption and dissemination of ESG practices by cooperatives, a scarcely explored topic, as well as in demonstrating to managers the relevance of ESG in promoting cooperative values and the benefits that can be achieved.</p> Faiulli Grün de Araujo Toniolli, Heloiza Cristina Holgado-Sillva, Erlaine Binotto Copyright (c) 2024 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/20217 Fri, 02 May 2025 19:39:13 +0000 AGRICULTURAL PRICE TRANSMISSION: A BIBLIOMETRIC STUDY OF 40 YEARS OF BRAZILIAN SCIENTIFIC PRODUCTION https://periodicos.ufms.br/index.php/deson/article/view/20254 <p>Despite the relevance of research on the subject of agricultural and livestock price transmission, there is a lack of information on Brazilian scientific production in this field, including: the impact, evolution, productivity, visibility and relevance of the studies. This gap in knowledge motivated the execution of this research. Therefore, this study aimed to describe and analyze the bibliometric indicators of Brazilian scientific production on agricultural price transmission available in journals with free online access. The study was conducted in accordance with the bibliometric laws of Bradford (1934), Lotka (1926), and Zipf (1949) and covered articles published in open access scientific journals over the last four decades, available online through the CAPES and Google Scholar portals. The results provided important information regarding the evolution, impact, productivity, visibility, and relevance of Brazilian scientific production on agricultural price transmission.</p> Odilon José de Oliveira Neto, Josilene da Silva Barbosa, Edson Arlindo Silva Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/20254 Fri, 02 May 2025 19:40:06 +0000 EFFECT OF CEO DUALITY ON ASYMMETRIC COST BEHAVIOR https://periodicos.ufms.br/index.php/deson/article/view/20660 <p>This study aimed to analyze the effect of CEO duality on the asymmetric cost behavior. 178 Brazilian publicly traded companies were analyzed from 2012-2021. Descriptive statistics and hierarchical linear regression were used, operationalized using <em>SPSS®</em> <em>software</em>. The results showed that companies with CEO duality, in the face of periods of falling sales, had a higher degree of asymmetry in costs than companies without CEO duality, which suggests that managers with duality have more aggressive cost reduction strategies in periods of falling sales. This study can be useful for shareholders and board members, as it can alert them to the effect that CEO duality can have on organizations' cost behavior. Thus, mechanisms can be created, such as the separation of the position of CEO and member of the board of directors, to mitigate the manager's opportunistic behavior. It also helps professionals, such as auditors and market analysts, to consider in their work procedures the effect that CEO duality can have on companies' cost behavior.</p> Stephan Klaus Bubeck, Nelson Hein Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/20660 Fri, 02 May 2025 19:41:05 +0000 PROFILE OF BRAZILIAN AGTECHS IN NEW ECONOMIES: A MULTIPLE CASE STUDY https://periodicos.ufms.br/index.php/deson/article/view/20713 <p>Agtechs or agribusiness startups, considered promising sources of digital solutions for agribusiness, were characterized in terms of their profile (region, gender, and training of CEOs, service provided, number of customers, among others) and economic/ financial, social/cultural, technological and environmental, to provide knowledge for their formulation and improvement. A multiple case study was carried out with nine Agtechs through two stages: form and semi-structured interviews. Data were analyzed using Atlas ti.9 software and Microsoft Excel 2010. Most of the Agtechs studied are located in the Southeast Region of Brazil and were founded, as well as managed, predominantly by the male gender. Its managers have a high level of education, and its customers/users range from 30 to 380 thousand. The technological element is present through the characteristics of technological evolution, disruptive causality, and technological innovation. The characteristics related to motivations and demand based on trust and collectivist rational choice are linked to the social/cultural element. The characteristic increase in collaboration is related to two elements: technological and social/cultural. And the business models feature constitutes the environmental element. The new economies in agribusiness (Agtechs), due to the sharing of tangible and intangible assets, contribute to more sustainable agriculture. Knowledge about its elements allows managers to outline strategies for greater market competitiveness.</p> Anelise Daniela Schinaider, Kelly Lissandra Bruch, Leonardo Xavier da Silva, Arthur Fernandes Bettencourt Copyright (c) 2025 Desafio Online https://periodicos.ufms.br/index.php/deson/article/view/20713 Fri, 02 May 2025 19:41:44 +0000