METANARRATIVA SOBRE E-COMMERCE NO BRASIL
INSIGHTS NA PERSPECTIVA DA GESTÃO
Abstract
O propósito deste artigo é conduzir uma revisão metanarrativa na base Web of Science para avaliar qualitativamente as principais áreas temáticas que compõem as pesquisas de e-commerce no Brasil, bem como buscar insights que possam ser utilizados na gestão estratégica das compras online. A metanarrativa foi norteada pelo rigor metodológico e validada pela literatura, direcionada em três etapas: (i) identificação, (ii) seleção e (iii) matriz de convergência, para responder a questão de pesquisa: ”Quais os insights a literatura pode oferecer para o comércio eletrônico no Brasil do ponto de vista de gestão?”.Este artigo apresenta três principais contribuições para a área, com destaque para a classificação da revisão em subtemas formando a matriz de codificação: (i) comportamento do consumidor, (ii) estrutura do e-commerce, (iii) distribuição do produto, (iv) sustentabilidade ambiental. Este é o primeiro artigo a explorar a temática à luz de uma metanarrativa para analisar o comércio eletrônico brasileiro.
References
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Após descobrirem e-commerce na pandemia, 94% querem manter hábito de compra. E Commerce Brasil, São Paulo, 30 de dez. de 2020. Disponível em:
AU-YONG-OLIVEIRA, M et al. Technology Usage As A Way To Increase Safety And Security In Different Geographies. IEEE, New York, 2018.
AVGEROU, C. Explaining Trust In It-Mediated Elections: A Case Study Of E-Voting In Brazil. Assoc. Information Systems, Atlanta, v. 14, n. 8, p. 420-451, 2013.
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BAPTISTA, G; OLIVEIRA, T. Why So Serious? Gamification Impact In The Acceptance Of Mobile Banking Services. Emerald Group Publishing Ltd., Bingley, v. 27, n. 1, p. 118-139, 2017.
BARRICHELLO, A et al. Repurchase Intent Online And Its Determinants: A Brazilian Perspective. Fundação Pedro Leopoldo, Pedro Leopoldo, v. 16, n. 2, p. 199-217, mai./ago. 2016.
BELEM, FM et al. Fixing The Curse Of The Bad Product Descriptions - Search-Boosted Tag Recommendation For E-Commerce Products. Elsevier Sci Ltd., Oxford, v. 57, n. 5, set. 2020.
BORGES, M; HOPPEN, N; LUCE, FB. Information Technology Impact On Market Orientation In E-Business. Elsevier Science Inc, New York, v. 62, n. 9, p. 883-890, set. 2009; BOZZI, C; MONT'ALVÃO, C. The User Experience (Ux) On Female Apparel E-Commerce Websites In Brazil. IOS Press, Amsterdam, v. 66, n. 4, p. 945-962, 2020.
CALLOU, G et al. Estimating Sustainability Impact Of High Dependable Data Centers: A Comparative Study Between Brazilian And Us Energy Mixes. Springer Wien, Wien, v. 95, n. 12, p. 1137-1170, dez. 2013.
CARLOS, MA; NOGUEIRA, M; MACHADO, RJ. Analysis Of Dengue Outbreaks Using Big Data Analytics And Social Networks. IEEE, New York, p. 1592-1597, 2017.
CEURVELS, Matteo. Latin America Ecommerce 2019. EMarketer, 27 de jun. de 2019. Disponível em:. Acesso em: 02 de fev. de 2021.
Comércio eletrônico deve crescer 18% em 2020 e movimentar R$ 106 bilhões. ABCOMM, São Paulo, 14 de fev. de 2020. Disponível em:
Comércio Varejista - Categorias. MCCENET, Brasília, dez. de 2020. Disponível em:. Acesso em 31 de jan. de 2021.
CRUEZ, V. Financial Division Of Labor At Payment Systems In Argentina And Brazil. Univ Andes, Inst. Geografia & Conservacion Recursos Naturales, Merida, v. 60, n. 2, p. 430-445, jul./dez. 2019.
CURTH, M et al. Trust In Online Shopping: A Comparative Study Between Brazil And Portugal. Univ. Nove Julho, São Paulo, v. 19, n. 2, p. 237-260, abr./jun. 2020.
DA SILVA, JVS; DE MAGALHÃES, DJAV; MEDRADO, L. Demand Analysis For Pick-Up Sites As An Alternative Solution For Home Delivery In The Brazilian Context. Elsevier Science Bv, Amsterdam, v. 39, p. 462-470, 2019.
Da Veiga, C. P., et al. (2018). Concern over cost of and access to cancer treatments: A meta-narrative review of nivolumab and pembrolizumab studies. CRITICAL REVIEWS IN ONCOLOGY HEMATOLOGY, v. 128, p. 129-133.
DE ARAUJO, MH; REINHARD, N. Factors Influencing The Use Of Electronic Government Services In Brazil. Emerald Group Publishing Ltd., Bingley, v. 22, n. 4, p. 585-596, out./dez. 2015.
DE LARA, FF; DA SILVA, LD; GUIMARAES, MRN. Innovation Practices In E-Commerce Sector: Multicases Study In The Region Of Sorocaba/Sp. Assoc. Acad. Propriedade Intelectual, Aracaju, v. 9, n. 2, p. 4893-4904, abr./jun. 2019.
DE OLIVEIRA, LK et al. Analysis Of The Potential Demand Of Automated Delivery Stations For E-Commerce Deliveries In Belo Horizonte, Brazil. Elsevier Sci Ltd., Oxford, v. 65, p. 34-43, out. 2017.
DE OLIVEIRA, MJ; HUERTAS, MKZ; LIN, ZB. Factors Driving Young Users' Engagement With Facebook: Evidence From Brazil. Pergamon-Elsevier Science Ltd., Oxford, v. 54, p. 54-61, jan. 2016.
DE OLIVEIRA, RLM et al. Accessibility To Food Retailers: The Case Of Belo Horizonte, Brazil. MDPI, Basel, v. 12, n. 7, abr. 2020.
DE QUEIROZ, LS; BERGAMO, FVD; DE MELO, JS. Validating A Conceptual Model Of Online Shopping Experience For Brazilian Customers. Univ. Nove de Julho, São Paulo, v. 15, n. 4, p. 524-539, nov. 2016.
DE SOUSA, PR et al. Challenges, Opportunities, And Lessons Learned: Sustainability In Brazilian Omnichannel Retail. MDPI, Basel, v. 13, n. 2, jan. 2021.
DOS REIS, AD; MACHADO, MA. E-Commerce In Emerging Markets: Internationalization Factors Of Brazilian Footwear In South America. Fundação Pedro Leopoldo, Pedro Leopoldo, v. 20, n. 1, p. 165-189, jan./mar. 2020.
DOS SANTOS, AS; DE MIRANDA, GJ. E-Commerce In Brazil: If The Segment Is Promising, Why Acting Companies Are Operating At A Loss?. Univ. Federal Paraíba, João Pessoa, v. 3, n. 1, p. 54-68, jan./abr. 2015.
DUARTE, ALDM et al. Last Mile Delivery To The Bottom Of The Pyramid In Brazilian Slums. Emerald Group Publishing Ltd, Bingley, v. 49, n. 5, p. 473-491, jun. 2019.
E-commerce brasileiro cresceu 75% em 2020, indica Mastercard SpendingPulse. E Commerce Brasil, São Paulo, 19 de fev. de 2021. Disponível em:
E-commerce brasileiro faturou R$ 61,9 bilhões em 2019, 16,3% acima de 2018. E Commerce Brasil, São Paulo, 19 de fev. de 2020. Disponível em:
FERREIRA, J; CALLOU, G; JOSUA, A; TUTSCH, D; MACIEL, P. An Artificial Neural Network Approach To Forecast The Environmental Impact Of Data Centers. MDPI, Basel, v. 10, n. 3, p. , mar. 2019.
GOUVEA, R; KAPELIANIS, D; MONTOYA, M. Marketing Challenges And Opportunities In Emerging Economies: A Brazilian Perspective. Wiley, Hoboken, v. 60, n. 2, p. 193-205, mar./abr. 2018.
Greenhald, T., Robert, G., Macfarlane, F., et al., 2005. Storylines of research in diffusion of innovation: a meta-narrative approach to systematic review. Soc. Sci. Med. v. 61, p. 417–430.
GURJAO, LM et al. Illegal Trade Of Aquarium Species Through The Brazilian Postal Service In Ceara State. Csiro Publishing, Clayton, v. 69, n. 1, p. 178-185, 2018.
JUNQUEIRA, Gabriel. Diferença entre E-commerce, M-commerce, S-commerce, C-commerce e T-commerce. InfoVarejo, São Paulo, 09 de jan. de 2020. Disponível em:
KANANUKUL, C; JUNG, SJ; WATCHRAVESRINGKAN, K. Building Customer Equity Through Trust In Social Networking Sites A Perspective From Thai Consumers. Emerald Group Publishing Ltd., Bingley, v. 9, n. 2, p. 148-166, 2015.
KRAUS, CB; DOS SANTOS, T. Consumer Behavior On Online Shopping In China Websites. Univ. Metodista Piracicaba-Unimep, Piracicaba, v. 6, n. 1, p. 67-81, 2018.
LI, YY; YAO, L; WU, YL. Recommendations On Consumers Classification Management On The Analysis Of Country-Based Difference Of Cross-Border E-Commerce Users Behavior Data. Destech Publications Inc., Lancaster, p. 27-31, 2018.
LOBATO, LL; FERNANDEZ, EB; ZORZO, SD. Patterns To Support The Development Of Privacy Policies. IEEE, New York, p. 744, 2009.
LOPES, EL; FREIRE, OBD; LOPES, EH. Competing Scales For Measuring Perceived Quality In The Electronic Retail Industry: A Comparison Between E-S-Qual And E-Tailq. Elsevier Science Bv, Amsterdam, v. 34, mar./abr. 2019.
MALAQUIAS, FFO; HWANG, Y. Trust In Mobile Banking Under Conditions Of Information Asymmetry: Empirical Evidence From Brazil. Sage Publications Ltd., London, v. 32, n. 5, p. 1600-1612, nov. 2016.
MONTEIRO, TA et al. Managing The Digital Consumer: Insights From Brazil And Spain. Emerald Group Publishing Ltd., Bingley, v. 30, n. 8, p. 1196-1215, dez. 2019.
MOSHREF-JAVADI, M; HEMMATI, A; WINKENBACH, M. A Truck And Drones Model For Last-Mile Delivery: A Mathematical Model And Heuristic Approach. Elsevier Science Inc., New York, v. 80, p. 290-318, abr. 2020.
MOYA, EJG; ESCOBAR, AGA; REMACHE, KJO. Characterization Of Digital Consumer Ecuador. RML Consultores, Quito, v. 2, n. 5, p. 226-242, 2015.
OKOLI, C; MBARIKA, VWA; MCCOY, S. The Effects Of Infrastructure And Policy On E-Business In Latin America And Sub-Saharan Africa. Taylor & Francis Ltd., Abingdon, v. 19, n. 1, p. 5-20, fev. 2010.
OLIVEIRA, LK; NUNES, NTR; NOVAES, AGN. Assessing Model For Adoption Of New Logistical Services: An Application For Small Orders Of Goods Distribution In Brazil. Elsevier Science Bv, Amsterdam, v. 2, n. 3, p. 6286-6296, 2010.
OLIVIERI, MA; RODRIGUES, SCM. Essay On E-Learning As An Instrument Of Helping People With Severe Motor Limitations. Springer-Verlag Berlin, Berlin, v. 18, n. 1,2, p. 1084-1086, 2008.
PAUL, J., CRIADO, A. E. P., 2020. The art of writing literature review: What do we know and what do we need to know? International Business Review 29(4), 101717.
PERES, CK et al. Alien Express: The Threat Of Aquarium E-Commerce Introducing Invasive Aquatic Plants In Brazil. Elsevier Sci Ltd., Oxford, v. 16, n. 4, p. 221-227, out./dez. 2018.
PINHO, PCR et al. Developments In Educational Recommendation Systems: A Systematic Review. IEEE, New York, 2019.
SILVA, LMA et al. Use Of Diffusion-Ordered Nmr Spectroscopy And Hplc-Uv-Spe-Nmr To Identify Undeclared Synthetic Drugs In Medicines Illegally Sold As Phytotherapies. Wiley, Hoboken, v. 51, n. 9, p. 541-548, set. 2013.
SORDI, GF; CASAROTTO, EL; SORDI, VF. Online Sports Supplies Store: Factors That Influence Purchasing Decisions. Centro Univ. Senac, Florianópolis, v. 9, n. 4, p. 111-124, out./dez. 2019.
SOUZA, MC et al. Identification Of Loss In Process Of E-Commerce By Reference Of The Toyota Production System. Centro Federal de Educação Tecnológica Rio Grande Norte, Rio Grande do Norte, v. 32, n. 8, p. 192-210, 2016.
VAN DER LINDEN, M; SOUZA, CA. Factors Influencing Premium Pricing In E-Marketplaces. Assoc. Information Systems, Atlanta, 2018.
VAROTTO, LF. Retail In Brazil - Historical Rescue And Trends. Univ. Nove de Julho, São Paulo, v. 17, n. 3, p. 429-443, jul./set. 2018.
VIANA, C et al. Liquid Chromatographic Determination Of Caffeine And Adrenergic Stimulants In Food Supplements Sold In Brazilian E-Commerce For Weight Loss And Physical Fitness. Taylor & Francis Ltd, Abingdon, v. 33, n. 1, p. 1-9, jan. 2016.
WONG, G., et al., 2013. RAMESES publication standards: meta-narrative reviews. BMC Med. V. 11, 2020.
WEBER, BADENHORST-WEISS. The last-mile logistical challenges of an omnichannel grocery retailer : a South African perspective: Journal of Transport ans Supply Chain Management, v. 12, n. 1. 2018.
ZWERG-VILLEGAS, AM; FLOREZ, AC; CARDONA, LG. Comparative Quantitative Evaluation Of Commercial Web Sites: The Electronic Commerce Level Index. Univ Pontificia Bolivariana, Escuela Ciencias Estratégicas, Medellin, v. 23, n. 34, p. 183-192, jul./dez. 2015.
Após descobrirem e-commerce na pandemia, 94% querem manter hábito de compra. E Commerce Brasil, São Paulo, 30 de dez. de 2020. Disponível em:
AU-YONG-OLIVEIRA, M et al. Technology Usage As A Way To Increase Safety And Security In Different Geographies. IEEE, New York, 2018.
AVGEROU, C. Explaining Trust In It-Mediated Elections: A Case Study Of E-Voting In Brazil. Assoc. Information Systems, Atlanta, v. 14, n. 8, p. 420-451, 2013.
AZEVEDO, RS et al. Genetic Diversity Of Geophagus Brasiliensis From The South American Atlantic Rainforest. Elsevier Ireland Ltd., Clare, v. 6, p. 433-434, dez. 2017.
BANDEIRA, RAD et al. Electric Vehicles In The Last Mile Of Urban Freight Transportation: A Sustainability Assessment Of Postal Deliveries In Rio De Janeiro-Brazil. Pergamon-Elsevier Science Ltd., Oxford, v. 67, n. , p. 491-502, fev. 2019.
BAPTISTA, G; OLIVEIRA, T. Why So Serious? Gamification Impact In The Acceptance Of Mobile Banking Services. Emerald Group Publishing Ltd., Bingley, v. 27, n. 1, p. 118-139, 2017.
BARRICHELLO, A et al. Repurchase Intent Online And Its Determinants: A Brazilian Perspective. Fundação Pedro Leopoldo, Pedro Leopoldo, v. 16, n. 2, p. 199-217, mai./ago. 2016.
BELEM, FM et al. Fixing The Curse Of The Bad Product Descriptions - Search-Boosted Tag Recommendation For E-Commerce Products. Elsevier Sci Ltd., Oxford, v. 57, n. 5, set. 2020.
BORGES, M; HOPPEN, N; LUCE, FB. Information Technology Impact On Market Orientation In E-Business. Elsevier Science Inc, New York, v. 62, n. 9, p. 883-890, set. 2009; BOZZI, C; MONT'ALVÃO, C. The User Experience (Ux) On Female Apparel E-Commerce Websites In Brazil. IOS Press, Amsterdam, v. 66, n. 4, p. 945-962, 2020.
CALLOU, G et al. Estimating Sustainability Impact Of High Dependable Data Centers: A Comparative Study Between Brazilian And Us Energy Mixes. Springer Wien, Wien, v. 95, n. 12, p. 1137-1170, dez. 2013.
CARLOS, MA; NOGUEIRA, M; MACHADO, RJ. Analysis Of Dengue Outbreaks Using Big Data Analytics And Social Networks. IEEE, New York, p. 1592-1597, 2017.
CEURVELS, Matteo. Latin America Ecommerce 2019. EMarketer, 27 de jun. de 2019. Disponível em:
Comércio eletrônico deve crescer 18% em 2020 e movimentar R$ 106 bilhões. ABCOMM, São Paulo, 14 de fev. de 2020. Disponível em:
Comércio Varejista - Categorias. MCCENET, Brasília, dez. de 2020. Disponível em:
CRUEZ, V. Financial Division Of Labor At Payment Systems In Argentina And Brazil. Univ Andes, Inst. Geografia & Conservacion Recursos Naturales, Merida, v. 60, n. 2, p. 430-445, jul./dez. 2019.
CURTH, M et al. Trust In Online Shopping: A Comparative Study Between Brazil And Portugal. Univ. Nove Julho, São Paulo, v. 19, n. 2, p. 237-260, abr./jun. 2020.
DA SILVA, JVS; DE MAGALHÃES, DJAV; MEDRADO, L. Demand Analysis For Pick-Up Sites As An Alternative Solution For Home Delivery In The Brazilian Context. Elsevier Science Bv, Amsterdam, v. 39, p. 462-470, 2019.
Da Veiga, C. P., et al. (2018). Concern over cost of and access to cancer treatments: A meta-narrative review of nivolumab and pembrolizumab studies. CRITICAL REVIEWS IN ONCOLOGY HEMATOLOGY, v. 128, p. 129-133.
DE ARAUJO, MH; REINHARD, N. Factors Influencing The Use Of Electronic Government Services In Brazil. Emerald Group Publishing Ltd., Bingley, v. 22, n. 4, p. 585-596, out./dez. 2015.
DE LARA, FF; DA SILVA, LD; GUIMARAES, MRN. Innovation Practices In E-Commerce Sector: Multicases Study In The Region Of Sorocaba/Sp. Assoc. Acad. Propriedade Intelectual, Aracaju, v. 9, n. 2, p. 4893-4904, abr./jun. 2019.
DE OLIVEIRA, LK et al. Analysis Of The Potential Demand Of Automated Delivery Stations For E-Commerce Deliveries In Belo Horizonte, Brazil. Elsevier Sci Ltd., Oxford, v. 65, p. 34-43, out. 2017.
DE OLIVEIRA, MJ; HUERTAS, MKZ; LIN, ZB. Factors Driving Young Users' Engagement With Facebook: Evidence From Brazil. Pergamon-Elsevier Science Ltd., Oxford, v. 54, p. 54-61, jan. 2016.
DE OLIVEIRA, RLM et al. Accessibility To Food Retailers: The Case Of Belo Horizonte, Brazil. MDPI, Basel, v. 12, n. 7, abr. 2020.
DE QUEIROZ, LS; BERGAMO, FVD; DE MELO, JS. Validating A Conceptual Model Of Online Shopping Experience For Brazilian Customers. Univ. Nove de Julho, São Paulo, v. 15, n. 4, p. 524-539, nov. 2016.
DE SOUSA, PR et al. Challenges, Opportunities, And Lessons Learned: Sustainability In Brazilian Omnichannel Retail. MDPI, Basel, v. 13, n. 2, jan. 2021.
DOS REIS, AD; MACHADO, MA. E-Commerce In Emerging Markets: Internationalization Factors Of Brazilian Footwear In South America. Fundação Pedro Leopoldo, Pedro Leopoldo, v. 20, n. 1, p. 165-189, jan./mar. 2020.
DOS SANTOS, AS; DE MIRANDA, GJ. E-Commerce In Brazil: If The Segment Is Promising, Why Acting Companies Are Operating At A Loss?. Univ. Federal Paraíba, João Pessoa, v. 3, n. 1, p. 54-68, jan./abr. 2015.
DUARTE, ALDM et al. Last Mile Delivery To The Bottom Of The Pyramid In Brazilian Slums. Emerald Group Publishing Ltd, Bingley, v. 49, n. 5, p. 473-491, jun. 2019.
E-commerce brasileiro cresceu 75% em 2020, indica Mastercard SpendingPulse. E Commerce Brasil, São Paulo, 19 de fev. de 2021. Disponível em:
E-commerce brasileiro faturou R$ 61,9 bilhões em 2019, 16,3% acima de 2018. E Commerce Brasil, São Paulo, 19 de fev. de 2020. Disponível em:
FERREIRA, J; CALLOU, G; JOSUA, A; TUTSCH, D; MACIEL, P. An Artificial Neural Network Approach To Forecast The Environmental Impact Of Data Centers. MDPI, Basel, v. 10, n. 3, p. , mar. 2019.
GOUVEA, R; KAPELIANIS, D; MONTOYA, M. Marketing Challenges And Opportunities In Emerging Economies: A Brazilian Perspective. Wiley, Hoboken, v. 60, n. 2, p. 193-205, mar./abr. 2018.
Greenhald, T., Robert, G., Macfarlane, F., et al., 2005. Storylines of research in diffusion of innovation: a meta-narrative approach to systematic review. Soc. Sci. Med. v. 61, p. 417–430.
GURJAO, LM et al. Illegal Trade Of Aquarium Species Through The Brazilian Postal Service In Ceara State. Csiro Publishing, Clayton, v. 69, n. 1, p. 178-185, 2018.
JUNQUEIRA, Gabriel. Diferença entre E-commerce, M-commerce, S-commerce, C-commerce e T-commerce. InfoVarejo, São Paulo, 09 de jan. de 2020. Disponível em:
KANANUKUL, C; JUNG, SJ; WATCHRAVESRINGKAN, K. Building Customer Equity Through Trust In Social Networking Sites A Perspective From Thai Consumers. Emerald Group Publishing Ltd., Bingley, v. 9, n. 2, p. 148-166, 2015.
KRAUS, CB; DOS SANTOS, T. Consumer Behavior On Online Shopping In China Websites. Univ. Metodista Piracicaba-Unimep, Piracicaba, v. 6, n. 1, p. 67-81, 2018.
LI, YY; YAO, L; WU, YL. Recommendations On Consumers Classification Management On The Analysis Of Country-Based Difference Of Cross-Border E-Commerce Users Behavior Data. Destech Publications Inc., Lancaster, p. 27-31, 2018.
LOBATO, LL; FERNANDEZ, EB; ZORZO, SD. Patterns To Support The Development Of Privacy Policies. IEEE, New York, p. 744, 2009.
LOPES, EL; FREIRE, OBD; LOPES, EH. Competing Scales For Measuring Perceived Quality In The Electronic Retail Industry: A Comparison Between E-S-Qual And E-Tailq. Elsevier Science Bv, Amsterdam, v. 34, mar./abr. 2019.
MALAQUIAS, FFO; HWANG, Y. Trust In Mobile Banking Under Conditions Of Information Asymmetry: Empirical Evidence From Brazil. Sage Publications Ltd., London, v. 32, n. 5, p. 1600-1612, nov. 2016.
MONTEIRO, TA et al. Managing The Digital Consumer: Insights From Brazil And Spain. Emerald Group Publishing Ltd., Bingley, v. 30, n. 8, p. 1196-1215, dez. 2019.
MOSHREF-JAVADI, M; HEMMATI, A; WINKENBACH, M. A Truck And Drones Model For Last-Mile Delivery: A Mathematical Model And Heuristic Approach. Elsevier Science Inc., New York, v. 80, p. 290-318, abr. 2020.
MOYA, EJG; ESCOBAR, AGA; REMACHE, KJO. Characterization Of Digital Consumer Ecuador. RML Consultores, Quito, v. 2, n. 5, p. 226-242, 2015.
OKOLI, C; MBARIKA, VWA; MCCOY, S. The Effects Of Infrastructure And Policy On E-Business In Latin America And Sub-Saharan Africa. Taylor & Francis Ltd., Abingdon, v. 19, n. 1, p. 5-20, fev. 2010.
OLIVEIRA, LK; NUNES, NTR; NOVAES, AGN. Assessing Model For Adoption Of New Logistical Services: An Application For Small Orders Of Goods Distribution In Brazil. Elsevier Science Bv, Amsterdam, v. 2, n. 3, p. 6286-6296, 2010.
OLIVIERI, MA; RODRIGUES, SCM. Essay On E-Learning As An Instrument Of Helping People With Severe Motor Limitations. Springer-Verlag Berlin, Berlin, v. 18, n. 1,2, p. 1084-1086, 2008.
PAUL, J., CRIADO, A. E. P., 2020. The art of writing literature review: What do we know and what do we need to know? International Business Review 29(4), 101717.
PERES, CK et al. Alien Express: The Threat Of Aquarium E-Commerce Introducing Invasive Aquatic Plants In Brazil. Elsevier Sci Ltd., Oxford, v. 16, n. 4, p. 221-227, out./dez. 2018.
PINHO, PCR et al. Developments In Educational Recommendation Systems: A Systematic Review. IEEE, New York, 2019.
SILVA, LMA et al. Use Of Diffusion-Ordered Nmr Spectroscopy And Hplc-Uv-Spe-Nmr To Identify Undeclared Synthetic Drugs In Medicines Illegally Sold As Phytotherapies. Wiley, Hoboken, v. 51, n. 9, p. 541-548, set. 2013.
SORDI, GF; CASAROTTO, EL; SORDI, VF. Online Sports Supplies Store: Factors That Influence Purchasing Decisions. Centro Univ. Senac, Florianópolis, v. 9, n. 4, p. 111-124, out./dez. 2019.
SOUZA, MC et al. Identification Of Loss In Process Of E-Commerce By Reference Of The Toyota Production System. Centro Federal de Educação Tecnológica Rio Grande Norte, Rio Grande do Norte, v. 32, n. 8, p. 192-210, 2016.
VAN DER LINDEN, M; SOUZA, CA. Factors Influencing Premium Pricing In E-Marketplaces. Assoc. Information Systems, Atlanta, 2018.
VAROTTO, LF. Retail In Brazil - Historical Rescue And Trends. Univ. Nove de Julho, São Paulo, v. 17, n. 3, p. 429-443, jul./set. 2018.
VIANA, C et al. Liquid Chromatographic Determination Of Caffeine And Adrenergic Stimulants In Food Supplements Sold In Brazilian E-Commerce For Weight Loss And Physical Fitness. Taylor & Francis Ltd, Abingdon, v. 33, n. 1, p. 1-9, jan. 2016.
WONG, G., et al., 2013. RAMESES publication standards: meta-narrative reviews. BMC Med. V. 11, 2020.
WEBER, BADENHORST-WEISS. The last-mile logistical challenges of an omnichannel grocery retailer : a South African perspective: Journal of Transport ans Supply Chain Management, v. 12, n. 1. 2018.
ZWERG-VILLEGAS, AM; FLOREZ, AC; CARDONA, LG. Comparative Quantitative Evaluation Of Commercial Web Sites: The Electronic Commerce Level Index. Univ Pontificia Bolivariana, Escuela Ciencias Estratégicas, Medellin, v. 23, n. 34, p. 183-192, jul./dez. 2015.
Published
2021-07-01
How to Cite
MICHEL, J.; DA VEIGA, C.; DA VEIGA, C. R. METANARRATIVA SOBRE E-COMMERCE NO BRASIL. Anais do Simpósio Sul-Mato-Grossense de Administração , v. 4, n. 4, p. 325-341, 1 Jul. 2021.
Section
Artigos - Marketing
