EMPREENDEDORISMO

Estudo do perfil do público consumidor do segmento de distribuição de gás de cozinha e água mineral em Goiânia

Abstract

This study addressed the characteristics of the consumer profile of the segment of distribution of cooking gas and mineral water in Goiânia, specifically in the northern region, having as its general objective to describe the market for the distribution of gas and mineral water in the northern region of the capital city of Goiânia, as well as the specific objectives of describing the market for the distribution of mineral water and gas; to delimit the characterization of the region of operation and to identify the consumer public of these products, in the segment under study. Since this is a descriptive-exploratory research, the strategy was to review the literature about the theme and to use the qualitative-quantitative method for data collection. Finally, this work presented the results of this study in the segment of distribution of cooking gas and mineral water to create competitive strategies for this type of business and to recognize which are the consumption trends, based on the local clipping of the study.