THE DETERMINING FACTORS OF ENTREPRENEURIAL INTENTION IN THE BRAZILIAN CONTEXT

Resumen

This study analyzes the influence of family entrepreneurs and sustainable and innovative behavioral constructs on the entrepreneurial intention of university students. The theoretical-methodological bases of Liñán and Chen (2009) were adopted for entrepreneurial intention and entrepreneurial family members; of Gonçalves-Dias et al. (2009) related to sustainable behavior; and Foxall and Hackett (1992) referring to innovative behavior. It is a quantitative study, based on a survey conducted among 285 undergraduate business administration students at a public university in Brazil. The data were submitted to factor analysis, logistic regression and classification and regression tree (CART) analysis. The results showed: (i) there is an influence of family entrepreneurs on the entrepreneurial intention of university students; (ii) there is an influence of sustainable behavior on the entrepreneurial intention of university students; and (iii) there is an influence of innovative behavior on the entrepreneurial intention of university students. The results contribute to the empirical and conceptual literature on innovation and sustainability in the context of entrepreneurship. Although the literature on entrepreneurial intention is extensive, both in Brazilian and international databases, no studies were found that would allow the alignment of innovation and sustainability in the entrepreneurial intention of university students, which is the fundamental innovation of this study.