BENEFÍCIOS DA PROPOSIÇÃO DO BALANCED SCORECARD PARA A GESTÃO ORGANIZACIONAL EM UMA INDÚSTRIA METALMECÂNICA

Abstract

The study aims to analyze the benefits of the Balanced Scorecard (BSC) proposition for the organizational management of a family metalworking industry. The research was carried out with 50 managers of the analyzed company, in which 39 valid responses were obtained, which made it possible to identify strengths and weaknesses, opportunities and threats for the elaboration of a SWOT matrix. Subsequently, a proposal for a strategic map of the BSC was elaborated and, finally, a cause and effect analysis of the strategic objectives. From the results, it is highlighted the need to comply with the delivery deadlines stipulated in the sale of products, optimization and standardization of organizational and productive processes, improvements in the quality of the products delivered and qualification and appreciation of employees. It is concluded that the main benefits of the BSC proposal for the company in question are in the sense of seeking the solution of the weaknesses identified by the managers, the alignment between the strategic objectives and the initiatives to solve the current problems, as well as the possibility of constant improvements in the strategic planning process based on the map prepared, with indicators that can be used to measure and monitor the strategic objectives, goals and action plan, which must be monitored.