Tourism management: evaluation of the quality and attractiveness of beaches in the coastal region of Paraná (Brazil)
DOI:
https://doi.org/10.55028/at.v9i1.23277Keywords:
Guaratuba, Matinhos, Planning, Environmen, SustainabilityAbstract
It is understood that during the summer vacation period, the tourist beach municipalities of Guaratuba and Matinhos, on the coast of Paraná, attract approximately 50% of the tourists who visit the region. Given the implications of tourism over the years, analyzing these locations is relevant, considering beach quality and attractiveness. This analysis involves considering different typologies and valued characteristics of a beach according to the preferences of distinct groups. Thus, this research aims to analyze beachgoers' perceptions of the quality and scenic attractiveness of the beaches in the municipalities of Guaratuba (Praia das Pedras) and Matinhos (Praia Mansa). The study is exploratory-descriptive, with a mixed-methods approach, predominantly using quantitative methodology. It involved a literature review followed by field research, during which a questionnaire containing 20 variables was applied. Both Praia Mansa and Praia das Pedras are classified as urban beaches intended for leisure. Praia Mansa stands out for its scenic and visual beauty, while Praia das Pedras is notable for the presence of lifeguards—these being the only criteria that achieved more than 90% approval, making them decisive factors in visitors' choices and appreciation. Praia das Pedras also stands out positively in terms of suitability for walking. In both cases, scenic and visual beauty, despite their distinct characteristics, emerges as a highly relevant natural aspect that requires conservation due to its importance for the ecosystem. The analyzed results indicate the need for reflection and actions aimed at research, planning, management, and supervision of sustainable and efficient urban practices. Among the priority actions, maintaining beach cleanliness, ensuring accessibility, providing boardwalks and adequate beachfront structures, offering nearby services and commerce, and guaranteeing safety for visitors stand out.
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