“Vera Verão, an almost woman”

The actor’s mask on Brazilian TV from Cross-Dressing

Abstract

This article proposes an analysis of the Cross-dresser scenic performance on Brazilian television, specifically in auditorium programs, through the performance of actor Jorge Lafond as his character Vera Verão. The objective is to take a critical look at how stereotypes emerge in these networks, assuming character positions, and how this contributes to the naturalization of the prominent figure in the process of social insertion. We will explore how Lafond's performance built repertoires and networks of sociability, examining the role of this representation in the social dynamics of the period in question. By focusing on this artistic expression on Brazilian television, we seek to understand how the Cross-dresser performance not only entertained the public, but also challenged social norms, thus contributing to anti-hegemonic projects within the Latin American media landscape of the 20th century.