CONSUMO E RELIGIÃO

perfil de compra dos consumidores cristãos católicos no município de Arinos/MG

Abstract

This study aims to investigate the profiles of Christian Catholic consumers based on the theory of motivation from Kotler, the city of Arinos - Minas Gerais. Descriptive character research with a qualitative and quantitative approach. São used primary data from the application of 98 surveys together with Arinense Christian Catholic consumers and for semi-structured interviews with commercial representatives of this market niche. The results are: (i) 39% two consumers of Arinenses Catholic Christians have a gross family income between one thousand and two thousand reais; (ii) 60% buy via the internet; (iii) 56.7% buy religious articles by virtue of the message that the product transmits; (iv) 48.5% has an expectation of price reduction. For merchants, financial factors and people are the main motivating factors in the purchase decision.