A TECHNOLOGY ACCEPTANCE MODEL (TAM) É APLICÁVEL EM NEGÓCIOS? UMA ABORDAGEM A PARTIR DA REVISÃO SISTEMÁTICA DA LITERATURA

Guilherme Alves de Souza Andrade; Márcia Maria dos Santos Bortolocci Espejo; Natalia Fernandes

Guilherme Alves de Souza Andrade Universidade Federal de Mato Grosso do Sul
Márcia Maria dos Santos Bortolocci Espejo UFMS - Federal University of Mato Grosso do Sul https://orcid.org/0000-0002-9081-781X
Natalia Fernandes UFMS - Federal University of Mato Grosso do Sul https://orcid.org/0000-0002-3139-743X

Abstract

The use of technologies in organizational processes has generated competitive advantages. However, the implementation of these technological systems may encounter obstacles caused by the resistance of their users. To solve this problem, several theoretical models of technological acceptance have been developed. In this context, this research aims to synthesize and classify the most influential works that investigated the adoption of the Technology Acceptance Model (TAM) within the business environment. To achieve the proposed objective, a systematic literature review was carried out. The results suggest a satisfactory adequacy of the TAM model in organizational environments, being a useful tool for managers to achieve success in their technological ventures. Some pertinent points were also found: the preponderance of the perceived utility variable as the most statistically significant element over perceived ease of use and the non-applicability of the TAM model in some segments of certain countries. Research suggestions addressing these topics are also presented. As a practical implication, the present study contributes to the reflection of managers in the process of implementing websites, applications, e-commerce, computerized systems aimed at the internal user, as well as directly meeting a latent demand for improvements in the provision of services via digital channels, given the hybrid work alternatives.

Author Biography

Márcia Maria dos Santos Bortolocci Espejo, UFMS - Federal University of Mato Grosso do Sul

PhD in Controllership and Accounting at University of São Paulo - FEA / USP (2005-2008), Master in Business Administration at State University of Londrina - UEL (2002-2004), graduated in Administration at State University of Maringá-UEM (1993-1997 ), Data Processing Technology at UNICESUMAR (1994-1996), and Accounting Sciences at UNIGRAN (2016-2017). Graduate Programs Coordinator - CPG of the Pro-Rectory of Research and Post-Graduation - PROPP at Federal University of Mato Grosso do Sul-UFMS. Permanent Professor of the Graduate Programs in Accounting Sciences and Business Administration Sciences at UFMS. Research Productivity Scholar Level 2 - CNPq.
She was the coordinator of the Graduate Program in Accounting Sciences of UFMS (2016-2017), head of the Accounting Sciences Department of the Federal University of Paraná - UFPR (2014-2015), coordinator of the Graduate Program in Accounting at UFPR 2009-2013 and vice-coordinator from August 2013 to May 2014. Coordinated projects funded by the Araucária Foundation (Call for Proposals 20/2012) and the Institutional Research Project CNPq PROCAD / Casadinho USP / UFPR (2012-2015).
Adjunct Editor of the Journal of Education and Research in Accounting. Leader of the research group (CNPq) NUPECON / ESAN - Nucleus of Research and Studies in Management Control.
She had mentored 21 dissertations, 2 doctoral coorientations and a post-doctoral supervision. She has experience in the area of Administration, with emphasis in Accounting Sciences, working mainly in the following subjects: teaching and research in accounting and administration, control and management accounting, competitiveness in agribusiness.

IS THE TECHNOLOGY ACCEPTANCE MODEL (TAM) APPLICABLE IN BUSINESS? AN APPROACH FROM THE SYSTEMATIC REVIEW OF THE LITERATURE

Abstract

Author Biography