BRAZILIAN’S PERSPECTIVE ABOUT ADOPTION INTENTION AND EFFECTIVENESS OF DIGITAL PLATFORMS FOR ONLINE LEARNING DURING COVID-19

Márcia Maria dos Santos Bortolocci Espejo; Iasmin Alencar de Andrade; Núbia  Gabriela de Oliveira Kawai; Guilherme Alves de Souza Andrade; André Felipe Queiroz

Márcia Maria dos Santos Bortolocci Espejo UFMS - Federal University of Mato Grosso do Sul https://orcid.org/0000-0002-9081-781X
Iasmin Alencar de Andrade UFMS - Federal University of Mato Grosso do Sul https://orcid.org/0000-0002-3134-9462
Núbia Gabriela de Oliveira Kawai UFMS - Federal University of Mato Grosso do Sul https://orcid.org/0000-0003-0183-1642
Guilherme Alves de Souza Andrade Universidade Federal de Mato Grosso do Sul
André Felipe Queiroz UFMS - Federal University of Mato Grosso do Sul https://orcid.org/0000-0001-8395-8035

Abstract

Due to the social isolation imposed by the Covid 19 pandemic, many higher education institutions had to abruptly switch from face-to-face to online university instruction. Although distance education was a reality before the pandemics, the timely transition from traditional teaching to online teaching requires a complex approach to effectively integrate this system. Therefore, the purpose of this study is to identify the factors that influence the adoption of technological tools by business students during the pandemics. The methodology used for the research was quantitative with the submission of an online quiz to students of a Brazilian university. The results show that the perceived usefulness and the perceived ease of use of a technological tool do not have a positive influence on students' attitudes towards its use, while a positive relationship was found between the interactivity and the cost-benefit ratio of the platforms and students' attitudes. Therefore, it can be concluded that offering a digital teaching platform with resources that allow high interaction between students and instructors and that do not involve high costs for students can help to increase the willingness to use the platform.

Author Biography

Márcia Maria dos Santos Bortolocci Espejo, UFMS - Federal University of Mato Grosso do Sul

PhD in Controllership and Accounting at University of São Paulo - FEA / USP (2005-2008), Master in Business Administration at State University of Londrina - UEL (2002-2004), graduated in Administration at State University of Maringá-UEM (1993-1997 ), Data Processing Technology at UNICESUMAR (1994-1996), and Accounting Sciences at UNIGRAN (2016-2017). Graduate Programs Coordinator - CPG of the Pro-Rectory of Research and Post-Graduation - PROPP at Federal University of Mato Grosso do Sul-UFMS. Permanent Professor of the Graduate Programs in Accounting Sciences and Business Administration Sciences at UFMS. Research Productivity Scholar Level 2 - CNPq.
She was the coordinator of the Graduate Program in Accounting Sciences of UFMS (2016-2017), head of the Accounting Sciences Department of the Federal University of Paraná - UFPR (2014-2015), coordinator of the Graduate Program in Accounting at UFPR 2009-2013 and vice-coordinator from August 2013 to May 2014. Coordinated projects funded by the Araucária Foundation (Call for Proposals 20/2012) and the Institutional Research Project CNPq PROCAD / Casadinho USP / UFPR (2012-2015).
Adjunct Editor of the Journal of Education and Research in Accounting. Leader of the research group (CNPq) NUPECON / ESAN - Nucleus of Research and Studies in Management Control.
She had mentored 21 dissertations, 2 doctoral coorientations and a post-doctoral supervision. She has experience in the area of Administration, with emphasis in Accounting Sciences, working mainly in the following subjects: teaching and research in accounting and administration, control and management accounting, competitiveness in agribusiness.