THE RELATIONSHIP BETWEEN THE EXPERIENCE AND THE SATISFACTION OF TOURISTS FROM FORTALEZA SANTA CRUZ DE ANHATOMIRIM (SC) FROM TRIPADVISOR

  • Tércio Pereira Universidade do Vale do Itajaí
  • Jairo Souza Universidade do Vale do Itajaí
  • Tulio Roger Maçaneiro Universidade do Vale do Itajaí
  • Pablo Flôres Limberger
Keywords: experiences;, island tourism, fortress, Anhatomirim Island

Abstract

The research objective is to identify the factors of the experience that you have with the general satisfaction of tourists from Fortaleza Santa Cruz de Anhatomirim (SC). The comments were categorized into four categories: educational, entertainment, aesthetics, and escapism. To achieve this purpose, quantitative research was conducted, and the data were analyzed using multiple linear regression. 585 comments were collected on the TripAdvisor website and categorized in Microsoft Excel software using 1 for positive feedback, 0 for absent or neutral comments, and -1 for negative comments. Finally, he used a Linear Regression Analysis through SPSS (23). The results showed that the aesthetic and escapism dimensions significantly influenced consumers when reporting their evaluations online. In conclusion, immersion experiences were the ones that most impacted tourists. The study offers theoretical and practical contributions to tourist experiences.

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Author Biographies

Tércio Pereira, Universidade do Vale do Itajaí

Doutorando em Turismo e Hotelaria pela Universidade do Vale do Itajaí (UNIVALI); Mestre em Turismo e Hotelaria pela Universidade do Vale do Itajaí (UNIVALI); Especialista em Marketing Criativo pela Universidade do Vale do Itajaí (UNIVALI); Especialista em Gestão Estratégica de Vendas e Varejo pela Universidade do Vale do Itajaí (UNIVALI). Graduado em Administração com ênfase em Recursos Humanos pela Universidade do Vale do Itajaí (UNIVALI). E-mail: tercio@outlook.com

 

Jairo Souza , Universidade do Vale do Itajaí

Bacharel em Administração (UNIVALI). Email: jro_souza@hotmail.com

Tulio Roger Maçaneiro, Universidade do Vale do Itajaí

Bacharel em Comércio Exterior (UNIVALI); MBA em Gestão Empresarial (UNIVALI). Email: tmacaneiro@gmail.com

Pablo Flôres Limberger

Doutor em Turismo e Hotelaria (UNIVALI); Professor e pesquisador do programa de mestrado e doutorado em Turismo e Hotelaria na Universidade do Vale do Itajaí (UNIVALI). Email: pablofl@univali.br

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Published
2020-12-15
How to Cite
Pereira, T., Souza , J., Maçaneiro, T. R., & Limberger, P. F. (2020). THE RELATIONSHIP BETWEEN THE EXPERIENCE AND THE SATISFACTION OF TOURISTS FROM FORTALEZA SANTA CRUZ DE ANHATOMIRIM (SC) FROM TRIPADVISOR. ATELIÊ DO TURISMO, 4(2), 87-105. Retrieved from https://periodicos.ufms.br/index.php/adturismo/article/view/12078
Issue
Vol 4 No 2 (2020): Agosto - Dezembro
Section
ARTIGOS

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