O Mercado Turístico Global Na Perspectiva Geográfica de Milton Santos

Abstract

In the present century, tourism has appeared as one of the most powerful economic activities at a global level. In this context, this article observes the phenomenon of tourist globalization in light of Milton Santos' geographical thought. Explains the globalization of tourism from the business point of view, the established geographical inequalities, the dependency effect, the heterogeneity of socio-spatial impacts, the control of tourism flows and the peripheral countries countervailing strategies. Methodologically it makes use of the Milton Santos works’ literature review and his disciples such as Maria Laura Silveira, supporting their understandings with statistical data from organizations such as the World Tourism Organization, World Travel & Tourism Council, ANAC, among others. It notes that tourism globalization takes place on the transnational corporations wings, which come from central countries and have the mastery of technological capital, fostering inequalities between countries and reinforcing the classic effect of dependency. It concludes that in order to break free from the central marketing moorings, peripheral countries must develop tourism development strategies based on endogenous, local and regional perspectives, rejecting the mimicry of models imposed by international hegemonic agentes.