Armação dos Búzios / RJ: the image of the tourist destination
Abstract
In Brazil, due to its extensive coastline and number of beaches, sun and beach tourism stands out as one of its main segments. In this context, the municipality of Armação dos Búzios, Rio de Janeiro, stands out as a well-established destination in this segment, which motivated this investigation and the central question of this study: what are the main factors that shape the image of Armação dos Búzios as a tourist destination, according to the perception of its visitors? Therefore, this article aimed to analyze the image of the tourist destination Armação dos Búzios, Rio de Janeiro, from the perspective of its visitors. It is a case study that used an online questionnaire as a data collection instrument, with questions based on Pereira's (2019) Multidimensional Scale of Destination Image. The demographic characteristics of the respondents, their motivations for choosing the destination, and their evaluation of their perception of the visit were investigated. The results indicate positive points of the city of Armação dos Búzios as a tourist destination, such as cost-benefit, accessibility, safety, quality of attractions, and cuisine. However, the research also points to the need for strategic actions to combat the seasonality inherent to sun and beach tourist destinations, aiming to strengthen the image of Armação dos Búzios as a viable year-round destination and not just in summer.This study contributes not only to the understanding of the image of the city of Armação dos Búzios, but the results obtained here provide insights for the development of strategies that can enhance the tourist experience
Downloads
References
Añaña, E. S., Anjos, F. A., & Pereira, M. L. (2016). Imagem De Destinos Turísticos: Avaliação À Luz Da Teoria Da Experiência Na Economia Baseada Em Serviços. Revista Brasileira De Pesquisa Em Turismo, 10(2), 309-329. Https://Doi.Org/10.7784/Rbtur.V10i2.950
Astolphi, Y. S. (2024). O Impacto da Segurança Pública no Turismo. Even3 Publicações. https://doi.org/10.29327/7406028
Baloglu, S., & Mccleary, K. W. (1999). A Model Of Destination Image Formation. Annals Of Tourism Research, 26(4), 868-897. Https://Doi.Org/10.1016/S0160-7383(99)00030-4
Barragán Muñoz, J. M. (2010). Manejo Costero Integrado Y Política Pública En Iberoamérica: Un Diagnóstico. Necesidad De Cambio. Cádiz: Red Ibermar (Cyted).
Biz, A., & Correa, C. (2016). Abordagem Brasileira Sobre Turismo E Tecnologias Da Informação E Comunicação: 10 Anos De Produção Do Seminário Da Anptur. Revista Turismo & Desenvolvimento, 26(2), 79-92.
Brasil. Ministério Do Turismo. (S.D.). Praias Motivam Viagens De 5 A Cada 10 Brasileiros. Https://Www.Gov.Br/Turismo/Pt-Br/Assuntos/Noticias/Praias-Motivam-Viagens-De-5-A-Cada-10-Brasileiros
Brasil. Ministério Do Turismo. (S.D.). Relatório De Atividades Turísticas: Armação Dos Búzios – Rj. Sistema De Informação Do Mapa Do Turismo Brasileiro – Simap. Https://Www.Gov.Br/Turismo/Pt-Br/Assuntos/Mapa-Do-Turismo-Brasileiro
Buhalis, D. (2000). Marketing The Competitive Destination Of The Future. Tourism Management, 21(1), 97-116. Https://Doi.Org/10.1016/S0261-5177(99)00095-3
Byon, K. K., & Zhang, J. J. (2010). Development Of A Scale Measuring Destination Image. Marketing Intelligence & Planning, 28(4), 508-532. Https://Doi.Org/10.1108/02634501011053595
Chagas, M. M. (2010). Análise Da Relação Causal Entre Imagem De Destinos, Qualidade, Satisfação E Fidelidade: Um Estudo De Acordo Com A Percepção Do Turista Nacional No Destino Turístico Natal [Dissertação De Mestrado, Universidade Federal Do Rio Grande Do Norte]. Repositório Da Ufrn. Https://Repositorio.Ufrn.Br/Jspui/Handle/123456789/12205
Chen, C. C., Lin, Y. H., Gao, J., & Kyle, G. (2015). Developing A Market-Specific Destination Image Scale: A Nomological Validation Approach. Tourism Analysis, 20(1), 3–12. Https://Doi.Org/10.3727/108354215x14205687167603
Cooper, C., Fletcher, J., Wanhill, S., Gilbert, D., & Shepherd, R. (2001). Turismo: Princípios E Práticas (2a Ed.). Porto Alegre: Bookman.
Croes, R. (2013). The Role Of Quality In Tourism Demand. Journal Of Tourism Research, 17(2), 127-145.
Echtner, C. M., & Ritchie, J. R. B. (1993). The Measurement Of Destination Image: An Empirical Assessment. Journal Of Travel Research, 31(4), 3-13. Https://Doi.Org/10.1177/004728759303100402
Fennell, D. A., & Cooper, C. (2021). Sustainable Tourism: Principles, Contexts And Practices (2nd Ed.). London: Routledge.
Gallarza, M. G., Saura, I. G., & García, H. C. (2002). Destination Image: Towards A Conceptual Framework. Annals Of Tourism Research, 29(1), 56-78. Https://Doi.Org/10.1016/S0160-7383(01)00031-7
Harvard Business Review. (2020). The Female Economy. Https://Hbr.Org/2020/09/The-Female-Economy
Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing For Hospitality And Tourism (5th Ed.). Upper Saddle River, Nj: Pearson Prentice Hall.
Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving From Traditional To Digital. Hoboken, Nj: Wiley.
Li, X. R., Petrick, J. F., & Zhou, Y. N. (2008). Towards A Conceptual Framework Of Tourists’ Destination Knowledge And Loyalty. Journal Of Quality Assurance In Hospitality & Tourism, 8(3), 79-96. Https://Doi.Org/10.1300/J162v08n03_05
Mazanec, J. A. (1994). Image Measurement With Self-Organizing Maps: A Tentative Application To Austrian Tour Operators. Tourism Review, 49(3), 9–18. Https://Doi.Org/10.1108/Eb058158
Mckinsey & Company. (2021). How Women Shop And Spend. Https://Www.Mckinsey.Com/Industries/Retail/Our-Insights/How-Women-Shop-And-Spend
Molina, M. A. R., Jamilena, D. M. F., & Garcia, J. A. C. (2013). The Moderating Role Of Past Experience In The Formation Of A Tourist Destination’s Image And In Tourists’ Behavioural Intentions. Current Issues In Tourism, 16(2), 107–127. Https://Doi.Org/10.1080/13683500.2011.617680
Morgan, N., & Pritchard, A. (2002). Advertising In Tourism And Leisure (1st Ed.). London: Routledge.
Murphy, P., Pritchard, M. P., & Smith, B. (2000). The Destination Product And Its Impact On Traveler Perceptions. Tourism Management, 21(1), 43–52. Https://Doi.Org/10.1016/S0261-5177(99)00080-1
Organização Mundial Do Turismo. (2017a). Duração Da Estadia: Um Fator Determinante Na Maximização Do Impacto Econômico Do Turismo (Relatório Anual). Madrid: Omt. Https://Www.E-Unwto.Org/Doi/Book/10.18111/9789284418830
Organização Mundial Do Turismo. (2017b). Gerenciamento Da Sazonalidade Em Destinos Turísticos (Relatório Anual). Madrid: Omt. Https://Www.E-Unwto.Org/Doi/Book/10.18111/9789284419479
Organização Mundial Do Turismo. (2017c). Tourism And Ageing Population. Madrid: OMT.
Papadimitriou, D., Kaplanidou, K., & Apostolopoulou, A. (2015). Destination Image Components And Word-Of-Mouth Intentions In Urban Tourism: A Multigroup Approach. Journal Of Hospitality & Tourism Research, 39(5), 654–676. Https://Doi.Org/10.1177/1096348012471379
Pew Research Center. (2019). Where Millennials end and Generation Z begins. Pew Research Center. Obtido em 11 de novembro de 2025, de https://www.pewresearch.org/short-reads/2019/01/17/where-millennials-end-and-generation-z-begins/
Pereira, M. L. (2019). Construção E Validação Empírica De Uma Escala Multidimensional Para Mensurar A Imagem Dos Destinos Turísticos Costeiros [Tese De Doutorado, Universidade Do Vale Do Itajaí]. Repositório Da Univali. Https://Repositorio.Univali.Br/Handle/123456789/2485
Rezaei, S. (2017). Segmenting Consumer Decision-Making Styles (Cdms) Toward Marketing Practice: A Partial Least Squares (Pls) Path Modeling Approach. Journal Of Retailing And Consumer Services, 36, 176-188. Https://Doi.Org/10.1016/J.Jretconser.2017.01.010
Sotiriadis, M., & Van Zyl, C. (2013). Tourism Marketing: A Strategic Approach (1st Ed.). Cape Town: Juta And Company Ltd.
Swarbrooke, J., & Horner, S. (2002). O Comportamento Do Consumidor No Turismo. São Paulo: Aleph.
Tasci, A. D. A., & Gartner, W. C. (2007). Destination Image And Its Functional Relationships. Journal Of Travel Research, 45(4), 413-425. Https://Doi.Org/10.1177/0047287507299569
Organização das Nações Unidas para a Educação, a Ciência e a Cultura. (s.d.). Creative cities network: Gastronomy. UNESCO. Obtido em 11 de novembro de 2025, de https://en.unesco.org/creative-cities/gastronomy
Xiang, Z., & Gretzel, U. (2010). Role Of Social Media In Online Travel Information Search. Tourism Management, 31(2), 179-188. Https://Doi.Org/10.1016/J.Tourman.2009.02.016
Copyright (c) 2025 Thiago Nogueira Barbosa, Iomara Albuquerque Giffoni
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors/researchers who publish in Ateliê do Turismo accept the following terms:
1 - Copyright:
Authors/researchers retain their copyright, but grant Ateliê do Turismo non-exclusive exploitation rights (reproduction, distribution and publicity). They grant Ateliê do Turismo the right of first publication of their work/research, which will be simultaneously subject to the license indicated in point 2. Authors may establish other additional agreements for the non-exclusive distribution of the version of the work published in Ateliê do Turismo, provided that their initial publication in this journal is acknowledged.
2 - License.
This work is licensed under a CC BY 4.0
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
