From Doing to Teaching: Maker Culture, Virtual Bookshelf, and the Construction of a Memory and Extension Ecosystem in Entrepreneurship Education

Cultura Maker, Estante Virtual e a Construção de um Ecossistema de Memória e Extensão no Ensino de Empreendedorismo

Abstract

This study examines the evolution of a pedagogical architecture for entrepreneurship education at a Brazilian public university between 2021 and 2025, highlighting the transition from predefined scripts to the promotion of creative autonomy through maker culture and university extension. The Virtual Bookshelf (@prof.isadoralopes) emerges as a central digital repository, consolidating student portfolios, institutional memory, and democratic extension, expanding community reach, and mitigating digital ephemerality. The 2024-2025 cycles demonstrate territorial capillarity through students' digital identities, intergenerational learning, and faculty engagement capital, which act as engines of innovation in the face of institutional gaps. The dissemination of artisanal knowledge and social innovation repositions entrepreneurship as an active network of citizenship and as an academic historical record.