Reputation analysis of Brotas (Brazil) rafting attributes on a collaborative travel platform

  • Mateus Salvador Justi Universidade Federal de São Carlos - UFSCar
  • Heros Augusto Santos Lobo Universidade Federal de São Carlos - UFSCar
DOI: https://doi.org/10.55028/at.v8i1.21015
Keywords: Collaborative Travel Plataform, Adventure Tourism, Satisfaction

Abstract

Rafting is a characteristic activity of adventure tourism, and is one of the main activities in Brotas-SP, one of the main adventure destinations in Brazil. In this context, a survey was conducted to analyze participants' opinions in rafting in Brotas-SP through their opinions registered on TripAdvisor's collaborative travel platform. The 689 reviews present on the platform during the research period had their content analyzed. The results showed that approximately 99.42% of TripAdvisor users were satisfied with the experience they had. In addition, 63.00% of tourists had a positive experience with the guides and other employees of the rafting operators, transmitting feelings of attention, excellence, safety and professionalism to 23.47% of the participants. The results showed similarity with the opinions of users of other adventure tourism destinations in nature who used the same platform. Finally, the importance of human relations in tourism is highlighted, one of the main aspects most highly evaluated in the opinions registered on TripAdvisor.

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Author Biographies

Mateus Salvador Justi, Universidade Federal de São Carlos - UFSCar

Bachelor's degree in Tourism from the Federal University of São Carlos (UFSCar). Coordinator of vertical activities - EcoAção agency - Brotas SP. Email: mateussalvador.justi@hotmail.com

Heros Augusto Santos Lobo, Universidade Federal de São Carlos - UFSCar

PhD in Geosciences and Environment (Unesp/Rio Claro-SP). Professor at the Federal University of São Carlos, Sorocaba campus, Department of Geography, Tourism, and Humanities (DGTH). Email: heroslobo@ufscar.br

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Published
2024-11-01
How to Cite
Salvador Justi, M., & Santos Lobo, H. A. (2024). Reputation analysis of Brotas (Brazil) rafting attributes on a collaborative travel platform. ATELIÊ DO TURISMO, 8(1), 436 - 461. https://doi.org/10.55028/at.v8i1.21015
Issue
Vol 8 No 1 (2024): jan-dez
Section
ARTIGOS

Copyright (c) 2024 Mateus Salvador Justi, Heros Augusto Santos Lobo

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