TECNOLOGIAS MÓVEIS NO ATENDIMENTO AO CLIENTE:

UM ESTUDO COM GESTORES DO AGRONEGÓCIO

Abstract

The study aimed to identify the extent to which Mobile Technologies (TM)'s use impacts consumer demand fulfillment in the agribusiness production chain. To achieve this objective, contextualize whether the TM where agribusiness managers are inserted mapped the tools that permeate the service to the agribusiness consumer market and the association between the adoption of TM and producers' performance without meeting demand identified. The methodological strategy adopted to outline the research was a field survey with rural producers who sell products at an open market. The harmful results that producers use TM to meet the demand in which the items' connectivity and portability stand out. The use of TM is a fundamental tool for producers to market products from the field, as receiving demand remotely helps in decision making and routine planning in the field.