"Quem mandou matar?"

argumentation, serial textuality and victimary dispositif in the confrontation between hashtags

  • Deborah Pereira Universidade Estadual de Campinas
  • Fernando Ferreira da Silva Ananias Universidade Estadual de Campinas
Keywords: Argumentation; Serial Textuality; Victimary Dispositif; Hashtag; Marielle Franco.

Abstract

This work seeks to reflect on the question "Quem mandou matar Marielle?" from the notion of Victimary Dispositif (Giglioli, 2016). Thus, it is important to say that, considering the disputes surrounding the death of councilwoman Marielle Franco, this question works as a gesture of denunciation that is constantly delegitimized. One of the forms of delegitimization is the circulation of paraphrastic answers such as "Quem mandou matar Sérgio Moro?" or "Quem mandou matar Bolsonaro?", that is, questions that produce a displacement in relation to the victimized political figure. There is, therefore, a repetition of the structure of the question ("Quem mandou matar?") and a variation of the victim's name (from Marielle to Sérgio Moro/Bolsonaro), which allows us to understand this statement as a serial textuality (Dias, 2019), that is, textuality formed by a common and stable trait and, at the same time, by the substitution of one or more elements of the set in such a way that a different discourse is produced through variation (Dias,  2019). In this variation, within a discursive process of argumentation (Orlandi, 2023), the element that changes already produces this "different discourse" as it promotes a dispute in relation to who would be the (true) victim, producing an effect of meaning of invalidation, both of the crime against Marielle Franco and of the gesture of denunciation itself textualized by the hashtag. Therefore, our proposal is to understand how, in this specific case, the displacement of the victim position works, thinking about its effects on political-social confrontations. 

Author Biographies

Deborah Pereira, Universidade Estadual de Campinas

Doutoranda em Linguística pelo Instituto de Estudos da Linguagem da Universidade Estadual de Campinas (IEL/UNICAMP). Mestra em Divulgação Científica e Cultural pelo Laboratório de Estudos Avançados em Jornalismo da Universidade Estadual de Campinas (LABJOR/UNICAMP).

Fernando Ferreira da Silva Ananias, Universidade Estadual de Campinas

Doutorando em Linguística pelo Instituto de Estudos da Linguagem da Universidade Estadual de Campinas (IEL/UNICAMP). Mestre em Estudos da Linguagem pela Universidade Federal de Mato Grosso.

References

DIAS, Cristiane. Textualidades seriadas: entre a repetição, a regularização e o deslocamento, o caso dos memes. Revista de la Sociedad Argentina de Estudios Lingüísticos. 2019.

GIGLIOLI, Daniele. Crítica da Vítima. Belo Horizonte, MG: Editora Âyiné, 2020.

PAVEAU, Marie-Anne. L’analyse du Discours Numérique. Dictionnaire des formes e des pratiques. Paris: Hermann Éditeurs, 2017.

PEREIRA, Deborah Danny da Silva. Funcionamento discursivo das hashtags: um olhar para a #somostodos. (82 p.) Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem, Campinas, SP, 2018.

ORLANDI, Eni. Argumentação e Análise de Discurso: conceito e análises. São Paulo, SP: Editora Pontes, 2023.

Published
2025-06-21