MARKETING VERDE Y BENCHMARKING AMBIENTAL COMO INSTRUMENTOS DE BIOPOLÍTICA

  • Heloisa Helou Doca UNIMAR (Universidade de Marília)
  • Jefferson Aparecido Dias UNIMAR (Universidade de Marília) http://orcid.org/0000-0002-3101-1621
  • Julia Macedo Nogueira Nobre UNIMAR (Universidade de Marília)
DOI: https://doi.org/10.21671/rdufms.v7i2.11915

Abstract

The aim of this paper is dedicated to analyzing the definition and importance of green marketing and environmental benchmarking, in addition to verifying the relationship among these terms and biopolitics. Such work is justified in view of the growing concern with the environment, the constitutional precepts of the social and solidarity function and the need to guarantee the preservation of the environment for present and future generations. From the deductive method, with the use of bibliographic research, it was observed that green marketing is an important tool for the company to disclose what it has done in favor of the environment and environmental benchmarking is responsible for spreading and encouraging knowledge in environmental area, as it promotes a comparative analysis of environmental protection actions carried out between companies in the same industry. It also became evident that both green marketing and environmental benchmarking are important instruments of biopolitics, since they result from the mechanisms of control and the emancipation of society, which aims to be active in the decision-making process that aims to maintain the ecologically balanced environment for present and future generations, in addition to fulfilling its social and solidarity function.

Author Biographies

Heloisa Helou Doca, UNIMAR (Universidade de Marília)

Mestre e Doutora em Letras pela Universidade Estadual Paulista Júlio de Mesquita Filho. Professora da UNIMAR (Universidade de Marília)

Jefferson Aparecido Dias, UNIMAR (Universidade de Marília)

Doutor em Direitos Humanos pela Universidade Pablo de Olavide, Sevilha (Espanha). Professor da Graduação, do Mestrado e do Doutorado em Direito da UNIMAR (Universidade de Marília).

Julia Macedo Nogueira Nobre, UNIMAR (Universidade de Marília)

Mestranda em Direito pela Universidade de Marília (UNIMAR). Pós-Graduada em Direito Ambiental e Urbanístico pela Universidade Anhanguera (UNIDERP). Servidora Pública do Poder Judiciário de Mato Grosso.

Published
2022-02-16
Issue
Vol 7 No 2 (2021): Revista Direito UFMS
Section
Artigos

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